Get to know me

Hi! I’m a Multimedia Designer helping brands stand out with ad creatives, social content, and marketing visuals.

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Antinet Zettelkasten by Scott P. Scheper

• Book/Productivity

Developed four static creatives for a CPA-driven test. One became the campaign’s top performer, exceeding the client’s benchmark of $32–$40 with a $24.56 CPA.

• Meta
• OpenAI
• Adobe
• Canva

Deutsche E-learning Akademie (DELA)

• Education / Employment

Created static ads for multiple lead generation campaigns targeting unemployed individuals in Germany. The goal was to drive qualified leads to DELA’s accounting courses, resulting in higher enrollments and improved lead quality.

• Meta
• OpenAI
• Adobe
• Canva

Law Firm

• Legal Campaigns

Created static ads for multiple legal campaigns, each targeting victims of a specific issue (e.g., gaming addiction, abuse, toxic exposure). Designed to drive signups for free case reviews and contributed to higher conversion rates.

• Meta
• OpenAI
• Adobe
• Canva

Tryvite Supplements

• Health / E-commerce

Designed static and video ads, email campaigns, and Amazon listing visuals to boost visibility and conversion. Assets were tailored for both paid media and organic performance in a highly competitive supplement market.

• Meta
• OpenAI
• Adobe
• Canva

Zalat Pizza

• Food & Beverage

Developed static and reel ads for Zalat Pizza, a Dallas-based chain known for bold flavors and late-night delivery. Handled ad creatives from design, editing, copywriting and scripting AI-narrations, supporting their growth across Texas markets.

• Meta
• OpenAI
• Adobe
• Canva

IELTS with Juva

• Education / YouTube

Designed YouTube thumbnails for an educational channel focused on IELTS preparation. Contributed to the channel’s rapid growth to 50K+ subscribers and 1.4M+ views since launching in July 2024. Thumbnails are featured on several of the channel’s top-performing videos with 100K+ views.

• Meta
• OpenAI
• Adobe
• Canva

BorisNinja

• YouTube / Kid's Channel

Designed thumbnails and edited videos for BorisNinja, a personal hobby channel covering gaming, tech, education, and travel contents. Contributed to the channel’s growth to 15K+ subscribers, with videos consistently reaching 3K–6K views. Had full creative freedom across projects.

• Meta
• OpenAI
• Adobe
• Canva

Agency

Designed social media posts, reels, and ad creatives for client campaigns across the food, automotive, and telecom industries. Also supported print marketing and branding projects during a multimedia design internship.

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Corporate

Collaborated with the content team to design social media assets, including reels, carousels, and graphics. Ensured brand consistency across platforms while delivering high-quality visuals under tight deadlines and fast turnarounds.

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Create 4 Ad Creatives (Images) For Book Funnel

• 5.0 Rating

Carmela participated in our ad competition and her ad was the winner!

Static and Animated Display Ad

• 5.0 Rating

Carmela has been a reliable quality designer for our display ads needs. The polish of her work has helped improve our conversion rates. She communicates well, meets deadlines, is flexible with requested adjustments and welcomes feedback to meet our goals. Highly recommend.

Thumbnail Creator

• 5.0 Rating

Carmela is an absolute pleasure to work with! She is an awesome graphic designer who consistently produces top-notch work in a very timely manner. Her creativity is exceptional, always coming up with fantastic ideas, and she pays close attention to detail in following instructions. On top of that, her communication is excellent, and she is always quick to respond. We love working with Carmela and wholeheartedly recommend her.

Poster Edit

• 5.0 Rating

She was great to work with! Quick to reply, professional and a great problem solver. In revisions, she overdelivered. The 2 poster designs she helped with turned out awesome.

Video Editing for Kids Channel

• 5.0 Rating

Carmela is amazing - she approached our video editing projects with great care, putting forth not only the skills to edit, but also her insights and suggestions on what we can do to get better at recording, scripts and everything else around the video. Highly recommended and many thanks, Carmela!